The Instagrammable Beauty: The hidden powers of a female LED beauty industry
The beauty industry is often seen as a very ‘female dominant’ industry. With the rise of beauty bloggers and celebrity turned beauty product entrepreneurs, all trends seem to indicate that’s true. I for one love that this is an industry that women proudly own.
Scrolling through my Instagram feed I am inundated with makeup tutorials, before and after pictures, product reviews and girls banning together ‘in the name of beauty’. The positive comments, far outweigh the negative. It definitely feels like the one small niche in the world where women truly feel confident to shine.
This new age Beauty is also blind. The major players on Instagram such as Huda Beauty, Fenty Beauty and Kylie Cosmetics don’t care about the colour of your skin, your age, ethnicity; everyone is celebrated. People suffering from disabilities or skin conditions are broadcasted for their skills rather than their setbacks. It’s no wonder that so many people we know are becoming makeup artists and beauty therapists. It’s a body positive industry, where if you don’t like something about yourself, you can fix it.
Many critics think that the Gen X and .com generations are self-absorbed, narcists. While they might be right in thinking we’re the first generation to master a selfie and live our life largely online, they miss the benefits of sharing our worlds so publicly. Maybe it’s an acne prone teenager who sees hope from a tutorial teaching her to correctly cover her insecurities or a lady with alopecia who learns the correct way to pencil her brows, the industry is full of body positivity where the subtext is clear: we’re all in this together.
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